Prophecies is the "Core" chapter, IMO every GW player must buy it. And the "promotional" GW chapter right now is Nightfall, and events are most in Elona, similar to Factions only events in the past months. Also some things are already designed like Lion Arch Halloween decoration, they just re-enable it again every year, this Christmas will be similar for Tyria, just re-enable decorations, etc., and some promo for Nightfall. If they continue with that "re-enabling" thing, maybe Factions will get the Dragon Festival again.
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